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What Is The Digital Transformation Support Pilot Programme (DTSPP)?
The Digital Transformation Support Pilot Programme (the “Programme”) was launched to provide local small and medium enterprises (“SMEs”) with subsidies on a one-to-one (1:1) matching basis in order to assist SMEs in applying ready-to-use basic digital solutions. A provision of HK$500 million has been set aside by the Government of the Hong Kong Special Administrative Region (the “Government”) for implementing the Programme.
SMEs applying for funding under the Pilot Programme must belong to the Food and Beverage (“F&B”), Retail (excluding Food and Beverage)*, Tourism or Personal Services Industry sectors, and must be registered in Hong Kong under the Business Registration Ordinance (Cap. 310) or being hawkers with valid fixed-pitch hawker licence under the Hawker Regulation (Cap. 132AI) with substantive business operation in Hong Kong. They must not be listed companies, statutory bodies or non-governmental organisations subvented by public funding.
Hong Kong Cyberport Management Company Limited (“HKCMCL”) is the Secretariat of the Programme. For any queries about the Programme, please contact HKCMCL through the channels listed in https://dtspp.cyberport.hk/contact.
Objective and Functions of Digital Solutions
The Programme aims to achieve the objective of expediting the pace of digital transformation of SMEs by providing subsidies on a 1:1 matching basis to SMEs in adopting pre-assessed off-the-shelf digital solutions in targeted solution categories.
The Programme targeted solution categories as below:
- Digital Payment Solutions and Shopfront Sales To assist enterprises in automating their payment and calculation workflows, and support electronic payment to open up new payment channels. Systems of this category may also include in-store self-service sales solutions such as self-ordering systems and vending machines. The systems may automatically generate reports through marketing data, allowing enterprises to analyse their business and providing them with a basis for making business decisions.
- Online Promotion To develop company websites and social media pages for enterprises, or to help them promote their business through online search engines and social media.
- Customer Management and Loyalty Solutions Systems of this category may support sales promotion activities such as electronic membership programmes and electronic coupons. The systems may also provide functions such as customer support, case management and knowledge base, and provide reports to allow enterprises to effectively view, analyse and manage sales activities, targets, potential customers identified and related follow-up work, so that enterprises can enhance interactions with existing and potential customers, and centrally store customer information and contact records.
Funding Scope
- The Programme provides funding support to SMEs for adopting the pre-assessed solution packages listed in the Solution List.
- Funding support will be provided on a 1 (Government) : 1 (SME) matching basis, covering up to 50% of the total project cost or a maximum of HKD 50,000, whichever is lower.
- The purchase, rental or subscription of equipment, hardware, software and any other assets is allowed if they form an essential part of the solution package, and are subject to the following rules:
- the title and interest in the new equipment, hardware, software and any other assets purchased with funds under the Programme shall vest with the applicant;
- all items purchased, procured or leased with funds under the Programme shall be licenced products (to the extent that a licence is required for the use of such item) and shall not infringe any third-party intellectual property rights; and
- the risk in using the equipment, hardware, software and any other assets will be borne by and remained with the applicant.
- The solution of an approved application shall be deployed and ready for the applicant’s use within 6 months upon the approval of the application. For subscription-based solutions, funding support up to 2 years of the subscription period is allowed.
- An initial payment of 50% of the approved funding support will be paid to the solution provider upon the funding applicant’s confirmation of the Solution Deployment and provision of satisfactory evidence (e.g. Invoice and Payment Receipt issued by the Solution Provider) through the Programme’s website within 6 months after approval of the application and any other relevant supporting documents may be requested to the satisfaction of HKCMCL; and After 6 months from the approval of the application, the remaining amount of the approved funding support will be paid to the solution provider upon approval by HKCMCL of the final report required and provision of any other relevant supporting documents which may be requested by HKCMCL.
- Contribution of in kind or any non-cash consideration arranged by the applicant will not be accepted.
- Items under the approved application (including but not limited to those contributed by the applicant or the Programme) cannot receive funding support from other local public funding sources.
