The basic plan of shopma Digital Transformation Own-brand Membership APP includes a retail shop brand membership card APP. The two APPs will be independently listed on the App Store and Google Play under the retail shop brand name, and are not shared with other shops. In addition to improving member loyalty, it can also enhance brand image. Membership card APP functions include member registration and verification, member points system, coupon redemption system, mobile ordering, and sending notifications. The option plan of Online Promotion includes establishing different social media pages, designing and publishing page posts, designing and pushing notifications in membership APP, and designing and setting up electronic coupons in the membership APP. With the cooperation of member APP in the online promotion of this option plan, potential customers and existing customers are able to receive rich information and achieve better results under member management.