Local retailers can leverage Prices self-service new retail online system to list their retail products on the number one price comparison platform Price.com.hk in Hong Kong, and set up a PriceShop function to support various electronic payments, helping retailers to enhance their business opportunities through digital transformation. Consumers can instantly search and pre-order products online before browsing or visiting the merchants. Consumers can even directly purchase goods through the merchants PriceShop function online and at the retail store, supported by electronic payment methods including Visa, Mastercard, AE, Alipay, WeChat Pay, Octopus, PayMe, Apple Pay, Google Pay, PayPal, etc. The Price merchant online system can help local small and medium-sized retail businesses automate their reservation, payment collection and workflow, and support various electronic payments through the PriceShop function, helping merchants explore new payment channels. The system allows retailers to manage their in-store and pre-order sales more effectively, providing digital support for the consumers inquiry, price comparison, reservation and purchase process. The system can also automatically generate reports based on marketing data to help merchants analyze their business status and inform their business decisions. Price has been deeply rooted in Hong Kong for many years and has been a close partner of local retailers. It has already attracted over 10,000 local small and medium-sized retailers (with a valid business registration certificate) as Price merchants, and the Price platform has also accumulated over 1.3 million members.