OMNI is a cloud-based loyalty program solution that empowers retailers to easily create and manage their own branded membership & rewards loyalty program to build customer engagement, sales and retention through the use of loyalty points and rewards. OMNI allows many program features to allow retailers to build a highly custom and differentiated loyalty program experience – with exclusive VIP tiers and benefits, points & rewards,‘ pay with points’, free products, or run points-based customer engagement campaigns.

A/ Basic package – OMNI basic package offers the following core product features:

• Loyalty Points Engine – OMNI offers a customisable loyalty points engine to award customers for point earning through purchases and other activities such as membership sign up, birthdays and more.

• Redeemable Rewards – OMNI allows retailers to create different types of rewards to best suit the retailer’s business and drive customer engagement. Reward types include offering redemptions for discounts & coupons, free product rewards, % off specific product categories, “pay with points” discounts and more.

• Member VIP Tiers – OMNI allows retailers to pamper and delight their best customers with exclusive VIP tiers that can unlock more point earning and exclusive rewards. Deliver a truly differentiated VIP experience to keep your best customers coming back.

• Member Benefits – OMNI offers members and VIPs special benefits such as discounts during a VIP’s birthday month, welcome offers and exclusive rewards when achieving a special VIP tier.

• Points Campaigns – OMNI allows retailers to set special campaign periods where customers are offered points-based bonuses (e.g., 3X points for shopping) to drive action.

For retailers who want to achieve even more with OMNI, the following add-on optional features to the basic package are available:

B/ Optional feature 1 – “Advanced data integration” – this adds additional OMNI features designed to help retailers level up their loyalty marketing needs, including features to support marketing automation, paid memberships and exclusions, and more.

C/ Optional feature 2 – “Advanced integration between online and offline” – this adds additional OMNI features designed to help retailers level up their online & offline loyalty experience, including features to support unifying member profile such as mobile phone verification and single member ID to support retailers that have different retail POS and online store systems.